The Business Case For Women&#x27;s Sports

Ep. #178 How ZGiRLS Gives Girls The Mental Tools To Thrive In Sports & Beyond, ft. Jilyne Jarvis

In episode #178 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline meets Jilyne Jarvis, the Co-Founder and Executive Director of ZGiRLS, which is a nonprofit that offers a confidence-building program for girls ages 11-14 from female professional athletes and Olympians.At ZGiRLS, the belief is simple: confidence is a skill, and every girl deserves the chance to build it.💪The team at ZGiRLS believes that girls aren’t born doubting themselves, but somewhere along the way, many start to. Through a curriculum co-created by Olympians, psychologists, and mental-health experts, ZGiRLS gives girls tools to understand and navigate their thoughts, build a growth mindset, and advocate for themselves while communicating what they need.In this episode, hear Jilyne share more about the work of ZGiRLS, why the program is so effective being delivered by professional & Olympic female athletes, and how ZGiRLS uses sport as a lens to build confidence that carries into every facet of life.⚡️More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

2周前

29分钟

Ep. #177 Digging Into STN Digital & Zoomph’s 2025 WNBA Social Rankings & Insights Report, ft. David Brickley

In episode #177 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with David Brickley, CEO & Founder of STN Digital to dig into the organization’s brand-new WNBA Social Rankings & Insights Report created in partnership with Zoomph.After witnessing the WNBA’s incredible growth across social media, STN Digital and Zoomph teamed up to quantify the league’s digital impact, analyzing more than 20,000 pieces of team content from the 2025 season to reveal which clubs and campaigns drove the most engagement, impressions, and media value.Highlights from the report include:💥 Indiana Fever ranked No. 1: $55.04M Social Value, 38.73M engagements, 1.17B impressions.🚀 Dallas Wings led all teams in growth: +505% engagements, +251% impressions, +344% Social Value YoY.🖼️ Static > Video on X & Facebook: photo posts nearly doubled engagement.🔁 WNBA x NBA collabs soared: 5 of the top 6 Instagram team posts were crossover moments.In this episode, hear Caroline & David discuss the report’s findings and talk about why the WNBA’s social impact is yet another proof point the league is trending up.📈More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

3周前

24分钟

Ep. #176 How 3XBA Is Building The Future Of 3x3 Women’s Basketball, ft. Alanna McDonald

In episode #176 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Alanna McDonald, Co-founder and President of 3XBA, which is the premier women’s 3x3 basketball tour and youth development pipeline in the U.S.Launched in 2024, 3XBA is taking a global approach to growth by building a FIBA-sanctioned ecosystem from the ground up. The league is centered around Olympic development, youth participation, and sustainable career pathways, creating new opportunities for women athletes at every level.In this episode, Alanna shares:🌎 How 3XBA is fueling the global rise of women’s 3x3 basketball.🏀 Why 3XBA’s youth-to-pro structure is critical for Olympic development.🤝 How partnerships with USA Basketball, AWSN, Baden, Moolah Kicks, and Rough & Tumble Pub are driving growth for the league.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

4周前

34分钟

Ep. #175 How Hudl Is Using Tech To Grow Women’s Sports, ft. Michelle Henry

In episode #175 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Michelle Henry, the Senior Vice President of Product at Hudl – a global sports technology company primarily used by sports teams to record, analyze, and share video of games and practices. Today, Hudl is used by 99% of U.S. high schools, with women & girls as the fastest-growing audience on the platform. In her role, Michelle leads at the intersection of tech & sport, helping Hudl power a more equitable and accessible sports experience for all athletes – especially women and girls.In this episode, hear Michelle share how Hudl’s schoolwide packaging helps make sports tech more equitable for female athletes, and why video storytelling is a proven game-changer for women & girls in sports. More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

17分钟

Ep. #174 How USTA Coaching Is Building a New Era of Tennis Coaching, ft. Megan Rose

In episode #174 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Megan Rose, the Managing Director and Head of Business Development Operations at USTA Coaching.The newly launched USTA Coaching is on a mission to educate & serve tennis coaches to create inspiring tennis experiences for players of all levels.From developing new pipelines to diversifying the coaching workforce, Megan and her team believe coaches are fundamental to growing tennis and achieving the USTA’s goal of reaching 35 million players in the U.S. by 2035. In this episode, Megan shares:🎾 How USTA Coaching is inspiring, supporting, and educating coaches at every level.💡 How tennis has been a leader when it comes to gender equity in sports.🔑 Why investing in women coaches is a key to unlocking the next generation of players and fans.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

22分钟

Ep. #173 How the Women’s Sport Trust Is Building A More Visible, Viable, And Unstoppable Future For Women’s Sports, ft. Tammy Parlour

In episode #173 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Tammy Parlour, the CEO and co-founder of the Women’s Sport Trust, which is a pioneering UK charity that has been driving systemic change in women’s sports since 2012.Tammy and her small-but-mighty team are working tirelessly to remove barriers for women’s sports in the UK.Through groundbreaking research and athlete programming, the Women’s Sport Trust is shaping the future of women’s sports in the UK, driving new investment, visibility, and opportunities for women athletes at every level.In this episode, Tammy shares:📊 How the Women’s Sport Trust is using research to prove and grow the audience for women’s sports.💡 Why visibility is the gateway to progress in women’s sports. 🌍 The differences (and lessons) between the U.S. and U.K. women’s sports ecosystems.📈 Why women’s sports is one of the few industries where commercial growth and cultural impact go hand-in-hand.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

26分钟

Ep. #172 The Story Behind Wilson’s Partnership With Caitlin Clark, ft. Julia Muscarello & Haley Reines

In episode #172 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline welcomes Julia Muscarello & Haley Reines from Wilson Sporting Goods – two of the leaders behind the creation of Caitlin Clark’s signature basketball line.Wilson is doubling down on women’s sports by building with athletes, not just for them – with one key example being Caitlin Clark’s new signature basketball line. From concept to court, Julia & Haley share how Wilson turned Caitlin’s story into a product by melding design, tech, and accessibility for athletes from youth to pro.In this episode, Julia & Haley share:🎯 Why Caitlin was the right athlete for a groundbreaking signature line and to be the face of Wilson basketball. 🎨 The design pillars behind the four balls in Caitlin’s current signature line, and how Caitlin’s input shaped every detail.🛒 Why Wilson is betting big on women’s sports.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

32分钟

Ep. #171 The State Of Indiana Is On A Mission To Build The Future Of Women’s Sports, ft. Sarah Myer

In episode #171 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline welcomes Sarah Myer, the Chief of Staff & Strategy at the Indiana Sports Corp (ISC), which is Indiana’s sports commission.Traditionally, sports commissions – like the Indiana Sports Corp – have created economic development in cities & states by bringing major sporting events to town. More and more, cities are seeing the value in bidding on women’s sports events that drive business results and community impact.From hosting the 2025 WNBA All-Star Game to unveiling a bold 2050 Vision plan that names women’s sports as a core pillar, the Indiana Sports Corp is aiming to set the standard for how cities can invest in women’s sports.In this episode, Sarah shares:📈 How the ISC is building a leading women’s sports ecosystem in the U.S.🏟️ Why the state’s new Marvella Sports Complex will change the game for young female athletes.🚀 How hosting women’s events like the Final Four and WNBA All-Star drives real economic impact.💡 Why investing in women’s sports is good business for cities, states, and communities alike.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

32分钟

Ep. #170 New Data From CrowdIQ Quantifies Behaviors Of Female Sports Fans, ft. Rachel Goodger & Katherine Rowe

In episode #170 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Rachel Goodger, Chief Revenue Officer, and Katherine Rowe, VP of Client Strategy & Insights at CrowdIQ, which is a data intelligence company using computer vision to analyze who’s in the stands at sporting events. The CrowdIQ team recently released a groundbreaking new report titled, “Quantifying Female Sports Fans” that reveals just how powerful and distinct female sports fans truly are.In this episode, Rachel & Katherine share:📈 What 300,000 fan data points reveal about how women engage with sports in-venue.💡 Why female fans spend 5x more than the average sports fan – and what that means for teams, venues and sponsors.👟 How women’s sports crowds are now 60% female, while men’s sports are trending toward a 50/50 gender split among younger fans.💰 Where the biggest sponsorship and merch opportunities lie among female fans.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

31分钟

Ep. #169 Why Pinterest Chose The New York Liberty For Its First-Ever Sports Partnership, ft. Sara Pollack

In episode #169 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline welcomes Sara Pollack, the Vice President and Global Head of Consumer Marketing at Pinterest.For the first time ever, Pinterest stepped into the sports arena as an official partner of the New York Liberty.After seeing the massive surge in searches related to the Liberty and the WNBA on their platform, Pinterest knew the Liberty would be the perfect partner to launch their first sports collaboration.Today, the Liberty and Pinterest are working together to celebrate women’s sports through exclusive content, in-game activations, and community outreach that reflect the energy of New York and its iconic team.In this episode, Sara shares:📈 Why Pinterest chose the Liberty for its first sports partnership.📊 The surging interest in the Liberty and WNBA on Pinterest (searches for “WNBA aesthetic” are up +1,295%).💡Why Pinterest sees women’s sports as a powerful cultural force shaping the future of fandom.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

32分钟

Ep. #168 Checking In On The Tour De France Femmes Avec Zwift & The Growth Of Women’s Cycling, ft. Kate Veronneau

In episode #168 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline welcomes back Kate Veronneau, Director of Women’s Strategy at Zwift and one of the driving forces behind the Tour de France Femmes avec Zwift.Since her first appearance on the podcast in 2023, Kate has helped shepherd the race into a new era. Backed by Zwift’s bold investment and mission-driven strategy, the Tour de France Femmes has become one of the fastest-growing properties in global sport – with the 2025 edition of the race breaking records for attendance, engagement, and viewership.In this episode, Kate shares:🚴‍♀️ The phenomenal growth of the Tour de France Femmes, including record-breaking crowds and TV audiences.📺 Why visibility and global broadcast accessibility are fueling women’s cycling fandom and participation. 📊 Data from Zwift’s impact report proving the race is inspiring women worldwide to ride and invest in the sport.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

Ep. #167 The Story Behind The Athletes Unlimited Softball League, ft. Allie Kleva

In episode #167 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Allie Kleva, Chief Growth Officer at Athletes Unlimited.Allie has played a leading role in the launch of the brand-new Athletes Unlimited Softball League (AUSL) and helping to create a sustainable professional women’s softball league in the U.S. Backed by powerful partners like ESPN and Major League Baseball, AUSL is building on softball’s rich tradition and thriving college fandom to create a new professional pathway for athletes.In this episode, Allie shares:⚡️The origin story of the Athletes Unlimited Softball League.🥎 How AUSL delivered 20 sellouts, $1M+ in merch sales, and 150K average viewers in its inaugural season.🤝 The significance of Major League Baseball’s historic eight-figure investment in AUSL.🚀 What’s ahead in Year 2 for AUSL.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

30分钟

Ep. #166 Jordan Robinson Talks Covering Women’s Basketball & The Business Of Women’s Sports, ft. Jordan Robinson

In episode #166 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Jordan Robinson – acclaimed women’s basketball journalist, analyst, reporter, and host of The Women’s Hoop Show and She’s Got Next on Audacy.Jordan has built a dream career rooted in passion for women’s basketball storytelling.Today, she’s at the forefront of women’s basketball media, championing greater visibility for athletes, pushing for deeper coverage, and proving why investing in women’s sports is both powerful and good business.In this episode, Jordan shares:⚡️How she built her career covering women’s basketball across multiple platforms.🏀 Why now is a transformative moment for women’s basketball & women’s sports at large.📰 The urgent need for daily women’s basketball media & diverse storytelling.💰 Why more money is critical for the growth of women’s sports.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

33分钟

Ep. #165 How “A Bar of Their Own” is Fueling The Women’s Sports Bar Movement, ft. Jillian Hiscock

In episode #165 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Jillian Hiscock, the founder of A Bar of Their Own in Minneapolis, which is one of the first dedicated women’s sports bars in the world. Since opening in 2024, “A Bar of Their Own” has become a hub for the women’s sports community in Minnesota and a fixture of the growing global movement of women’s sports bars. In this episode, Jillian shares:💡The “aha moment” that inspired her to open the bar.💪How she built a thriving women’s sports business from scratch.❤️Why collaboration is at the heart of the women’s sports bar movement.⚡️How Minnesota is becoming a national hub for women’s sports.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

35分钟

Ep. #164 Ushering In A New Era At The Women’s Sports Foundation, ft. Meg Rushton

In episode #164 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Meg Rushton, the first-ever Chief Communications Officer at the Women’s Sports Foundation.In its 51st year, the Women’s Sports Foundation is entering a new era, and Meg’s appointment signals a bold step forward. With decades of communications experience outside of the women’s sports industry, Meg brings a fresh perspective to the Foundation’s work to advance equity and opportunities for girls & women in sports.In this episode, Meg shares:🏆 Her journey into women’s sports & why now was the right time to join the industry.⚡️ What her role as CCO entails and why storytelling is central to sustaining momentum in women’s sports.💡 The key priorities on the horizon for the Women’s Sports Foundation.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

23分钟

Ep. #163 Checking In On Ally’s Game-Changing Commitment To Women’s Sports, ft. Stephanie Marciano

In episode #163 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Stephanie Marciano, Ally’s Head of Brand & Sports Marketing.Since joining Ally in 2021, Steph has been at the forefront of building one of the most impactful sports marketing portfolios in the industry. From leading Ally’s 50/50 pledge, WNBA partnership, and investments across golf, soccer, basketball, and more, Ally has been a leader in the women’s sports movement and has helped catalyze incredible growth and investment across the industry. In this episode, Steph shares:⚡️ Why Ally chose women’s sports as an anchor of its sports marketing strategy – and how the 50/50 pledge is reshaping the industry.🏆 How Ally evaluates ROI and the business case for investing in women’s sports.🔥 The story behind Ally’s new multi-year partnership with the WNBA.💡 Advice to other brand leaders about why now is the time to invest in women’s sports.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

21分钟

Ep. #162 How The WPSL Pro Is Aiming To Close The Gap Between College And Pro Women’s Soccer ft. Megan Oglesby

In episode #162 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Megan Oglesby, an investor and board member of WPSL Pro, which is a forthcoming sanctioned Division II women’s professional soccer league. The launch of WPSL Pro will mark the first time that the U.S. has a second-division women's pro league.To date, fifteen teams have been confirmed by the league, helping to close the gap between women’s soccer opportunities at the collegiate and pro levels. In this episode, Megan shares the league’s plans and why now is the right time to build a sustainable, community-driven women’s soccer league that unlocks new markets for growth within women’s sports. More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

29分钟

Ep. #161 Inside Publicis Media’s Bold Bet On Women’s Sports, ft. Talia Raviv

In episode #161 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Talia Raviv, the Global CEO of Publicis Media, and the leader of the team behind the newly launched, Women’s Sports Connect.The Women’s Sports Connect is a groundbreaking new solution from Publicis Media & Publicis Sports helping brands invest in women’s sports at scale. 🚀From media & content to sponsorships, NIL, and events, the Women’s Sports Connect program is helping to connect advertisers with opportunities to reach the women’s sports audience. In this episode, hear Caroline & Talia discuss how Publicis is solving the fragmentation problem when it comes to women’s sports media, unlocking real business outcomes for brands, and making sure women’s sports don’t get left on the sidelines.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

34分钟

Ep. #160 How The Gainbridge Super League Is Taking Women’s Soccer To The Next Level, ft. Mike Nichols & Amanda Vandervort

In episode #160 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Amanda Vandervort, the President of the Gainbridge Super League (formerly known as the USL Super League), and Mike Nichols, the Chief of Sponsorship Strategy & Activation at Group 1001, parent company of Gainbridge.In April 2025, the USL Super League and Gainbridge announced a historic multi-year partnership that included naming rights.The deal made Gainbridge the first-ever entitlement partner of a professional soccer league in the United States. In this episode, hear:What’s on the horizon for the Gainbridge Super League.Why Gainbridge is dedicating over 40% of its sports sponsorship dollars to women’s sports.Why it’s great business to invest in women’s soccer. 🗓️ Save-the-date! The Gainbridge Super League kicks-off on Saturday August 23, 2025 and will run through May 2026. More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

Ep. #159 How Tipt Ventures Is Reimagining The Sports Economy by Centering Women, ft. Fielding Kidd Jamieson

In episode #159 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Fielding Kidd Jamieson, Co-Founder & Managing Partner at Tipt Ventures, which is an investment platform grounded in the thesis that women will be a driving force in the transformation of sports.Fielding has spent her career helping brands unlock value in sports, and now, in partnership with Co-Founder Ami Galani, she is focused on unlocking the incredible opportunity that exists at the intersection of women x sports. Fielding & Ami created Tipt Ventures to identify and invest in businesses within the sports economy that serve women as athletes, fans, and consumers.In this episode, Fielding shares: ⚡️ Why the team at Tipt Ventures believes women will be a driving force in the transformation of sports. 📈 Why early‑stage investment in women‑focused sports startups is the key to sustainable industry transformation.🤝 Why centering women at every touchpoint isn’t just ethical, it unlocks new market growth in sports.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

5个月前

33分钟

Ep. #158 The Story Behind TOGETHXR And “Everyone Watches Women’s Sports”, ft. Paula Hughes & Sarah Bergstrom

In episode #158 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Paula Hughes & Sarah Bergstrom, two of the key leaders at TOGETHXR.TOGETHXR is a women’s sports media platform that was co-founded by Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird back in 2021. Since its founding, TOGETHXR has redefined how women athletes are covered, celebrated, and amplified in culture.In this episode, hear Sarah & Paula share:📺 How TOGETHXR is taking women’s sports content beyond just stats & scorelines.📈 The story behind their iconic “Everyone Watches Women’s Sports” shirt & campaign.⚡️Why women’s sports is one of the most exciting & positive investment opportunities in the world. More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

5个月前

40分钟

Ep. #157 How e.l.f. Beauty Is Boldly Disrupting Women’s Sports, ft. Patrick O'Keefe

In episode #157 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Patrick O’Keefe, the Chief Integrated Marketing Officer at e.l.f. Beauty. e.l.f. has emerged as one of the boldest brands investing in women’s sports. From hockey to racing to wrestling, Patrick and his team at e.l.f. are doing it differently, and showing up in underserved spaces to rewrite the playbook for how brands connect with women athletes & fans.In this episode, Patrick shares:🌍 Why e.l.f.’s approach is rooted in purpose, equity, and cultural disruption.🏁 Why they’ve diversified their women’s sports portfolio to include soccer, wrestling, racing, hockey and more. 💬 Why it’s essential that brands get in the game & invest in women’s sports. More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

5个月前

Ep. #156 The Data Behind How Women’s Sports Are Driving The Growth Of The Entire Sports Industry, ft. Laura Andriani

In episode #156 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Laura Andriani, the Senior VP of Consulting at Two Circles, to dive into her team’s new report: The U.S. edition of the 2024 Sports Attendance Review.The report contains some pretty significant findings about the role that women’s sports are playing in the overall growth of live sports attendance.In this episode, Laura shares:How women’s sports are responsible for half ‼️ of the year-over-year growth in total live sports attendance.Insights into women’s sports fan behavior, including how 70% of WNBA ticket buyers are women.…AND why women’s sports have so much room for growth.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

Ep. #155 How GameChanger Is Empowering Women To Play, Connect & Thrive Through Sports, ft. Dr. Rebecca Heiss & Leigh Irwin

In episode #155 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Dr. Rebecca Heiss and Leigh Irwin, the co-founders of GameChanger, which is a movement dedicated to keeping women involved in sports throughout their lives.Rebecca & Leigh created GameChanger to help women connect, continue to play basketball, and make a lasting impact on their communities. Through their flagship initiative, Holding Court, they provide spaces for women to play basketball in a supportive & inclusive environment, welcoming women of all ages & skill levels to connect and play.In this episode, hear Rebecca & Leigh share the inspiring founding story behind GameChanger, and why they are on a mission to keep adult women in the game.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

Ep. #154 How VICTRA Is Building The Ultimate Women’s Soccer Fan Experience, ft. Anna Smith

In episode #154 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Anna Smith, the co-founder of VICTRA which is the #1 app dedicated to women’s soccer fandom.VICTRA is a one-stop digital platform designed to give women’s soccer fans everything they’ve been missing: news, community, commerce, and connection, all in one convenient location. In this episode, Anna shares:📱 Why digital access is critical to growing women’s sports fandom.⚽ How VICTRA is organizing the women’s soccer ecosystem.🛍️ How they’re helping brands like IDA Sports and TOGETHXR connect with women’s soccer fans. …AND why now is the perfect time to invest in women’s sports tech.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

19分钟

Ep. #153 “It's Business” - Why The WNBPA Is Leaning On Business In Collective Bargaining Negotiations, ft. Terri Carmichael Jackson

In episode #153 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Terri Carmichael Jackson, the Executive Director of the Women’s National Basketball Players Association (WNBPA).For the last ten years, Terri has led the work of the WNBPA, which is the union for current women’s professional basketball players in the WNBA. The mission of the WNBPA is to leverage the collective wisdom and vision of WNBA players and fully commit to affirming, defending, and advancing player interests on and off the court.Terri has dedicated her career to advocating for women athletes, fighting for fair wages, better working conditions, and sustainable growth within the business of women’s sports.In this episode, Terri shares:💪The importance of collective bargaining and the WNBPA’s fight for fair compensation and protections. 💰The need for more investment into every aspect of women’s sports.⚡️Why the mantra of current CBA negotiations is, “It’s business.”More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

39分钟

Ep. #152 How Jodi Bondi Norgaard Is Disrupting Toys & Media To Empower Girls Through Sports, ft. Jodi Bondi Norgaard

In episode #152 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Jodi Bondi Norgaard, the founder of “Dream Big Toy Company” & the creator of the “Go! Go! Sports Girls” line of dolls, books, and apps.Jodi has spent nearly two decades challenging the status quo in the toy and media industries, creating empowering products and stories for girls that encourage healthy and active play over beauty and body image. In this episode, Jodi shares:The story behind founding a toy company that fought against harmful gender stereotypes.Why she wrote her new book, “More Than a Doll” to spark change beyond the toy aisle. …and what it takes to build a purpose-driven brand that empowers young girls through sports.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

7个月前

#151 How Mercury13 Is Building Football’s Next Super Clubs By Investing In Women, ft. Victoire Cogevina Reynal

In episode #151 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Victoire Cogevina Reynal, the co-CEO of Mercury13, which is a pioneering investment group on a mission to unleash the commercial potential of women’s football across the globe.Mercury13 is actively building a portfolio of women’s football clubs and working to prove that women’s football isn’t just good sport; it’s good business.In this episode, Victoire shares:🌍 How Mercury13 is building Europe’s next generation of super clubs.💸 Why financial independence is critical to sustainable growth.⚽ What they’ve learned from their first acquisition of F.C. Como Women.…and why she believes women’s sports might just be the most powerful gender equality movement in history. More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

7个月前

29分钟

Ep. #150 Building the Future of Women’s Hockey with e.l.f. & the PWHL, ft. Kendall Coyne Schofield

In episode #150 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Team USA Olympic gold medalist and Minnesota Frost star Kendall Coyne Schofield.In this episode, Kendall shares:📞 The inside story of the “cold call” to Billie Jean King that helped launch plans for the PWHL💄 Why her new partnership with @elfcosmetics is about more than makeup🏒 What it means to be able to play in a professional women’s hockey league like the PWHL...and why investing in women’s hockey is great business.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop

7个月前