Ep. #160 How The Gainbridge Super League Is Taking Women’s Soccer To The Next Level, ft. Mike Nichols & Amanda Vandervort

<p>In episode #160 of 🎙️The Business Case For Women’s Sports, presented by <a href="https://bit.ly/48ryr9p">Ally</a>, Caroline sits down with Amanda Vandervort, the President of the Gainbridge Super League (formerly known as the USL Super League), and Mike Nichols, the Chief of Sponsorship Strategy & Activation at Group 1001, parent company of Gainbridge.</p><p>In April 2025, the USL Super League and Gainbridge announced a historic multi-year partnership that included naming rights.</p><p>The deal made Gainbridge the first-ever entitlement partner of a professional soccer league in the United States. </p><p>In this episode, hear:</p><ul><li>What’s on the horizon for the <a href="https://www.gainbridgesuperleague.com/">Gainbridge Super League</a>.</li><li>Why Gainbridge is dedicating over 40% of its sports sponsorship dollars to women’s sports.</li><li>Why it’s great business to invest in women’s soccer. </li></ul><p>🗓️ <strong>Save-the-date!</strong> The Gainbridge Super League kicks...