Ep. #156 The Data Behind How Women’s Sports Are Driving The Growth Of The Entire Sports Industry, ft. Laura Andriani

<p>In episode #156 of 🎙️The Business Case For Women’s Sports, presented by <a href="https://bit.ly/48ryr9p">Ally</a>, Caroline sits down with Laura Andriani, the Senior VP of Consulting at <a href="https://twocircles.com/gb/">Two Circles</a>, to dive into her team’s new report: <a href="https://twocircles.com/gb/articles/2024-sports-attendance-review-us-edition/">The U.S. edition of the 2024 Sports Attendance Review.</a></p><p>The report contains some pretty significant findings about the role that women’s sports are playing in the overall growth of live sports attendance.</p><p>In this episode, Laura shares:</p><ul><li>How women’s sports are responsible for half ‼️ of the year-over-year growth in total live sports attendance.</li><li>Insights into women’s sports fan behavior, including how 70% of WNBA ticket buyers are women.</li></ul><p>…AND why women’s sports have so much room for growth.</p><p><a href="https://goals-sports.com/">More from GOALS</a></p><p>Follow GOALS on Twitter: <...