Ep. #168 Checking In On The Tour De France Femmes Avec Zwift & The Growth Of Women’s Cycling, ft. Kate Veronneau

<p>In episode #168 of 🎙️The Business Case For Women’s Sports, presented by <a href="https://bit.ly/48ryr9p">Ally</a>, Caroline welcomes back Kate Veronneau, Director of Women’s Strategy at Zwift and one of the driving forces behind the Tour de France Femmes avec Zwift.</p><p>Since her first appearance on the podcast in 2023, Kate has helped shepherd the race into a new era. </p><p>Backed by Zwift’s bold investment and mission-driven strategy, the Tour de France Femmes has become one of the fastest-growing properties in global sport – with the 2025 edition of the race breaking records for attendance, engagement, and viewership.</p><p>In this episode, Kate shares:</p><ul><li>🚴‍♀️ The phenomenal growth of the Tour de France Femmes, including record-breaking crowds and TV audiences.</li><li>📺 Why visibility and global broadcast accessibility are fueling women’s cycling fandom and participation. </li><li>📊 Data from Zwift’s impact report proving the race is inspiring women worldwide to ...