Ep. #163 Checking In On Ally’s Game-Changing Commitment To Women’s Sports, ft. Stephanie Marciano

<p>In episode #163 of 🎙️The Business Case For Women’s Sports, presented by <a href="https://bit.ly/48ryr9p">Ally</a>, Caroline sits down with Stephanie Marciano, Ally’s Head of Brand & Sports Marketing.</p><p>Since joining Ally in 2021, Steph has been at the forefront of building one of the most impactful sports marketing portfolios in the industry. </p><p>From leading Ally’s 50/50 pledge, WNBA partnership, and investments across golf, soccer, basketball, and more, Ally has been a leader in the women’s sports movement and has helped catalyze incredible growth and investment across the industry. </p><p>In this episode, Steph shares:</p><p>⚡️ Why Ally chose women’s sports as an anchor of its sports marketing strategy – and how the 50/50 pledge is reshaping the industry.</p><p>🏆 How Ally evaluates ROI and the business case for investing in women’s sports.</p><p>🔥 The story behind Ally’s new multi-year partnership with the WNBA.</p><p>💡 Advice to other brand leaders about why now is th...