Ep. #176 How 3XBA Is Building The Future Of 3x3 Women’s Basketball, ft. Alanna McDonald

<p>In episode #176 of 🎙️The Business Case For Women’s Sports, presented by <a href="https://bit.ly/48ryr9p">Ally</a>, Caroline sits down with Alanna McDonald, Co-founder and President of <a href="https://www.3xba.com/">3XBA</a>, which is the premier women’s 3x3 basketball tour and youth development pipeline in the U.S.</p><p>Launched in 2024, 3XBA is taking a global approach to growth by building a FIBA-sanctioned ecosystem from the ground up. </p><p>The league is centered around Olympic development, youth participation, and sustainable career pathways, creating new opportunities for women athletes at every level.</p><p>In this episode, Alanna shares:</p><ul><li>🌎 How 3XBA is fueling the global rise of women’s 3x3 basketball.</li><li>🏀 Why 3XBA’s youth-to-pro structure is critical for Olympic development.</li><li>🤝 How partnerships with USA Basketball, AWSN, Baden, Moolah Kicks, and Rough & Tumble Pub are driving growth for the league.</li></ul><p><a href="https://goals-sports.com/...