Ep. #167 The Story Behind The Athletes Unlimited Softball League, ft. Allie Kleva

<p>In episode #167 of 🎙️The Business Case For Women’s Sports, presented by <a href="https://bit.ly/48ryr9p">Ally</a>, Caroline sits down with Allie Kleva, Chief Growth Officer at Athletes Unlimited.</p><p>Allie has played a leading role in the launch of the brand-new Athletes Unlimited Softball League (AUSL) and helping to create a sustainable professional women’s softball league in the U.S. </p><p>Backed by powerful partners like ESPN and Major League Baseball, AUSL is building on softball’s rich tradition and thriving college fandom to create a new professional pathway for athletes.</p><p>In this episode, Allie shares:</p><ul><li>⚡️The origin story of the Athletes Unlimited Softball League.</li><li>🥎 How AUSL delivered 20 sellouts, $1M+ in merch sales, and 150K average viewers in its inaugural season.</li><li>🤝 The significance of Major League Baseball’s historic eight-figure investment in AUSL.</li><li>🚀 What’s ahead in Year 2 for AUSL.</li></ul><p><a href="https://goals-sports....