【外刊英语精读】中国企业出海 | Chinese brands go overseas - 加尔讲英语

Domestic brands make steady march overseas国产品牌稳步进军海外Florasis, Heytea among leading names gaining offshore foothold花西子、喜茶等驰名品牌在海外立足Domestic brands with unique features and high-quality attributes have been accelerating their pace of going global, and the trend has shifted from low-priced competition to branding development, and increasing applications of digital technologies, industry experts said.业内专家表示，具有特色和高品质的国产品牌正加快走出去的步伐，趋势已从低价竞争转向品牌发展和数字技术的应用。Hangzhou, Zhejiang province-based Huaxizi — or Florasis in English — a Chinese beauty brand with cultural attributes and aesthetic qualities, launched a series of products at a Cosme store, a Japanese cosmetics information and community portal, in Osaka earlier this year.总部位于浙江省杭州市的花西子（Floasis）是一个具有文化特征和美学内涵的中国美妆品牌，今年初在大阪于日本一家化妆品信息和社区门户网站Cosme商店推出了一系列产品。"The Japanese cosmetics market is quite mature and shows strong demand. The high standard of the J...