
Episode 243: Why So Many Kids Have Eczema & Allergies Today — And What Parents Can (Actually) Do About It
Published on Jan 11
1129
<p>Welcome to our very first <b>Natural Super Kids Podcast episode of 2026!</b> We hope you’ve had a beautiful festive season with your family, wherever you are in the world. ❄️☀️</p><p>This week on the podcast, we’re kicking off a new series with a topic so many parents are quietly struggling with:<b> why eczema and allergies are becoming more common in kids</b> <em>(affecting almost 30% of children)</em> <b>and what actually helps beyond creams and avoidance.</b></p><p>If your child has eczema, food sensitivities, hay fever, asthma, or “reacts to everything,” this episode will help you zoom out and understand <em>what’s really going on</em> inside their immune system without blame, guilt, or overwhelm.</p><p>Have a listen as we break down the bigger picture behind rising allergy rates, explain why this isn’t something you caused, and introduce a more hopeful, long-term way to support your <b>child’s health</b> from the inside out.</p><p><b>In this episode, we explore:</b></p><ul><li>...