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<p>In this episode of the On the Runs podcast, hosts Eric and Erika welcome Russ from Wrightsocks, who shares his extensive experience in the running industry. The conversation delves into the significance of socks in running, personal running achievements, and the impact of family on athletic pursuits. Russ discusses the evolution of Wrightsocks, known for their double-layered design, and shares his adventurous experience hiking the Presidential Traverse. The episode emphasizes the importance of community in running and the inspiring stories that come from personal journeys in the sport. In this engaging conversation, the hosts discuss various themes surrounding hiking, running, and the importance of quality socks. They explore personal experiences with hiking challenges, the technology behind sock comfort, and the significance of proper gear in training for races. The discussion also delves into marketing strategies, community engagement, and the impact of trade shows on the running ...