Gautam Madhavan, CEO & founder of Mad Influence, on building the largest creator economy in the world

<p>Content is king! Today my guest is Gautam Madhavan CEO & founder of Mad Influence and influencer management agency. They do more than just connect creators and brands. They do digital marketing, social media management, content authoring, and providing consulting services to businesses. </p><p>They are trying to create the biggest content companies in the world. In this episode he talks about how he got this off the ground by seeing the shift from Blogging to Vlogging 2017/18, realising the power of video and was laser focussed on tiktok in the early days before it was popular.  He explains why you shouldn't plan too much when starting up. </p><p>Talks about dealing with uncertainty in the early days and hiring strategies. Advice for all you budding social media creators (Don’t do it for the $$). Building an AI platform for content creators and why you shouldn't worry about the algorithms. Thoughts on Twitter for content creators. </p><p>Talks about who are the upcoming social media...