From Spicy Dreams to Market Domination: Mikhel Rajani co-founder of Naagin Sauce on building India’s No.1 hot sauce brand.

<p>Chicken and hot sauce are a match made in heaven! In this episode, II’m joined by Mikhel Rajani, co-founder of Naagin Sauce, India’s first and favourite hot sauce brand. Mikhel and his team spotted a gap in the market about five years ago and have since transformed Naagin Sauce into a household name, now partnering with KFC India and reaching both domestic and international customers.</p><p>We dive deep into the story of building Naagin Sauce and what it takes to pioneer a brand in an untapped market. Here's what we cover:</p><ul><li>Why India didn’t have a hot sauce brand before Naagin and how they championed Indian Ghost Chillies.</li><li>The challenges of being first movers in the market—and how they overcame the heat, both figuratively and literally.</li><li>Creating and  testing recipes that balanced nostalgia and innovation.</li><li>Mikhel’s insights from 15 years in the F&B industry: branding, marketing, and growing a team from 3 to 50 employees.</li><li>His hiring philosophy...