NBA Finals viewership crisis: Are fans tuning out?

Is the NBA losing its grip on Chinese fans? This week on Sideline Story, we look at the lack of buzz in China for the recently-concluded NBA Finals. What's going on? Is it star power? Controversial calls? Or is social media reshaping how fans engage? Are Gen Z fans ditching full games for highlights? Dive deep into the future of sports viewership on Sideline Story.