从风口到日常 | 一位CEO对AI营销的观察与思考 - Marketing OGs

本期《Marketing OGs》节目中，我们邀请到WPP Media中国区CEO Rupert McPetrie，分享他对AI营销从热门话题到行业常态这一转变的观察。从技术影响品牌传播，到中国企业的全球化实践，再到文化IP的海外推广——让我们一起听听Rupert对这场营销变革的思考与见解。 In this episode of Marketing OGs, we sit down with Rupert McPetrie, CEO of WPP Media China, as he shares his observations on AI marketing's evolution from trending topic to industry standard. From technology's impact on brand communication to Chinese companies' global expansion and cultural IP promotion overseas—join us for candid insights from a marketing veteran on this transformation.