进入体验营销的战场：中国消费者更看重真实与共鸣 - Marketing OGs

本期《Marketing OGs》节目，我们邀请到WPP Media中国CEO Rupert McPetrie分享他对中国市场的观察。中国消费人群的心态正在悄然转向——从追逐商品本身，到更加关注沉浸式体验、情感共鸣和身份表达。Rupert讲述了奢侈品牌英国如何在这个"新现实"中重新定义消费者体验，以及中国为何依然是全球奢侈品创新的前沿阵地 In this episode of Marketing OGs, we sit down with Rupert McPetrie, CEO of WPP Media China, as he shares his firsthand observations on China's market transformation. Chinese consumers are quietly shifting—from pursuing products alone to seeking immersive experiences, emotional resonance, and identity expression. Rupert offers a practitioner's perspective on how luxury maisons are reimagining consumer experience in this "new reality," and why China remains the frontier for global luxury innovation.<sp...