Using Micropayments for Better eCOA Adherence

<p><strong>What is a micropayment? </strong>[02:16]<br />Micropayments are a small financial transaction. The threshold for what is considered a micropayment can vary based on industry, geographic location, and other factors. In clinical research, micropayments can influence and encourage patients to take complete any actions outside of a clinical visit that may be necessary.</p><p><strong>Why are micropayments a hot topic right now? </strong>[02:58]<br />The clinical research space has reached an inflection point. Previously, there was resistance to methods that may have been considered coercive. Now, new FDA guidance has clarified how patients can receive compensation for their participation in clinical trials. There’s an overall industry-wide shift toward being patient focused and recognizing the sacrifices patients make to participate in a clinical trial, as well as making that participation more convenient.</p><p><strong>What’s the level of sponsor interest in this type of technol...