How Anastasia Soare built a beauty brand worth billions

How Anastasia Soare built a beauty brand worth billions

Published on Oct 29
31分钟
Masters of Scale
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<p>Anastasia Soare is responsible for how everyone from Oprah to Kim Kardashian shape their eyebrows. Soare started as a Romanian immigrant in a single room salon in Beverly Hills, and decades later, her beauty brand peaked at a valuation of about $3 billion. She joined host Jeff Berman to reveal the lessons she has learned building a global beauty empire, how listening to her daughter helped the brand leverage the influencer economy, and why she never wants to retire.</p><p>You can find more lessons from Anastasia's scale story in her new memoir,&nbsp;<a href="https://www.penguinrandomhouse.com/books/776754/raising-brows-by-anastasia-soare/" rel="noopener noreferrer" target="_blank"><em>Raising Brows: My Story of Building a Billion-Dollar Beauty Empire</em></a>.</p><p>Read a transcript of this episode:&nbsp;<a href="https://mastersofscale.com/" rel="noopener noreferrer" target="_blank">https://mastersofscale.com</a></p><p>Subscribe to the Masters of Scale weekly newsletter:&nbsp;<a hr...