A more accurate way to measure consumer engagement - The McKinsey Podcast

Not all consumer attention is created equal—that’s a critical lesson <a href="https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/the-attention-equation-winning-the-right-battles-for-consumer-attention">from McKinsey’s recent report</a> on content creation and monetization. On this episode of The McKinsey Podcast, McKinsey Senior Partner <a href="https://www.mckinsey.com/our-people/kabir-ahuja">Kabir Ahuja</a> speaks with Editorial Director Roberta Fusaro about something called the “attention equation” and how media players can use it to get a better return on their investments. It’s about quality of focus, Ahuja reminds us, not just quantity of eyeballs. Articles Mentioned: <a href="https://www.mckinsey.com/mgi/our-research/the-fdi-shake-up-how-foreign-direct-investment-today-may-shape-industry-and-trade-tomorrow">The FDI shake-up: How foreign direct investment today may...