The changing role of the CMO—and what it means for growth

<p><strong>Chief marketing officers are vital</strong> to strategic decision-making, but increasingly, they&rsquo;re being left out of the discussions that matter most&mdash;to the detriment of both customers and growth.<strong> </strong>&ldquo;Kelsey and I are on a singular mission to bring CMOs back,&rdquo; McKinsey Senior Partner <a href="https://www.mckinsey.com/our-people/shelley-stewart">Shelley Stewart III</a> said recently, referring to Senior Partner <a href="https://www.mckinsey.com/our-people/kelsey-robinson">Kelsey Robinson</a>. In this episode of <a href="https://www.mckinsey.com/featured-insights/mckinsey-podcast"><em>The McKinsey Podcast</em></a>, Shelley and Kelsey join Global Editorial Director Lucia Rahilly to discuss new research on worsening disconnects in the C-suite, as well as how strengthening alignment between CMOs, CEOs, and CFOs can make a meaningful and sustainable difference in organizational performance. This conversation originally aired as a <a href="htt...