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Chinese Brands Strike a Pose in Hollywood Films
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<br>Battling an austerity campaign at home, one high-end Chinese liquor brand is turning to another venue to boost growth: Hollywood.
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<br>Jiannanchun, a liquor known for its potent alcohol levels and distinct odor, makes an appearance in the latest sequel to Sony's “Amazing Spider-Man,” which is currently in theaters from the U.S. to China.
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<br>In the film, during a scene in which Spider-Man saves crowds from the villain, the brand's distinct red bottle and Chinese logo are prominently displayed on a large billboard in New York City's Times Square. It isn’t clear how much the company paid for the placement, although insiders estimated to China Real Time the price tag was likely more than 100 million yuan ($16 million).
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<br>This isn't the first time a Chinese brand has attracted attention by appearing in a Hollywood blockbuster. In 2009, a billboard ad for Chinese clothing retailer Meters/bonwe similarly appeared in Pa...