5: The Company - Sold a Story

Teachers call books published by Heinemann their bibles. The company's products are in schools all over the country. Some of the products used to teach reading are rooted in a debunked idea about how children learn to read. But they've made the company and some of its authors millions. Map: <a href="https://www.apmreports.org/story/2022/11/10/heinemann-sales-by-school-district?utm_source=rss&utm_medium=referral" class="Hyperlink SCXW118969386 BCX0">Heinemann’s national reach</a> Read: <a href="https://www.apmreports.org/episode/2022/11/10/sold-a-story-e5-the-company?utm_source=rss&utm_medium=referral" class="Hyperlink SCXW118969386 BCX0">Transcript of this episode</a> Watch: <a href="https://www.youtube.com/watch?v=QmAxCgFDuLQ" class="default">The story behind </a><a href="https://www.youtube.com/watch?v=QmAxCgFDuLQ" class="default">Sold a Story</a> Organize: <a hr...