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<p>AI and data help tell us <em>what</em> people do, but not <em>why</em>. Lauren Taylor, global leader of BCG’s Center for Customer Insight, makes sense of the mixed signals that consumers give off. To truly understand what drives people, businesses of course value robust, real-time data. But they also must uncover the context, motivators, and human truth behind every choice. </p><p>Learn More:</p><p>Lauren Taylor: <a href="https://on.bcg.com/4nfwZ1A" rel="noopener noreferrer" target="_blank">https://on.bcg.com/4nfwZ1A</a> </p><p>BCG’s Latest Thinking on Customer Insights: <a href="https://on.bcg.com/46iy6Yt" rel="noopener noreferrer" target="_blank">https://on.bcg.com/46iy6Yt</a> </p><p>The Paradox of Pessimism: Why Gloomy Consumers Keep Spending: <a href="https://on.bcg.com/3Ir7FH2" rel="noopener noreferrer" target="_blank">https://on.bcg.com/3Ir7FH2</a> </p><p>Unpacking the $15 Trillion Opportunity in Leisure Travel: <a href="https://on.bcg.com/4gGyCTI" rel="noo...