What Sweatpants Can Teach Us about Generational Differences and Segmentation - The So What from BCG

<p>Consumer companies are facing a new reality: demand is maturing, competition is intensifying, and generational preferences are diverging. Justin Vincent, part of BCG’s leadership team for consumer and fashion, explains how businesses can avoid fading into the background by choosing a durable purpose, serving real consumer needs, and mastering digital discovery. </p><p>Learn More: </p><ul><li>BCG’s Latest Thinking on Consumer Products: <a href="https://on.bcg.com/4oLtmBB" rel="noopener noreferrer" target="_blank">https://on.bcg.com/4oLtmBB</a> </li><li>BCG on the Fashion Industry: <a href="https://on.bcg.com/4oJzSZh" rel="noopener noreferrer" target="_blank">https://on.bcg.com/4oJzSZh</a> </li><li>How Gen Z and Gen Alpha Are Rewiring the Fashion Industry: <a href="https://on.bcg.com/47LxcEH" rel="noopener noreferrer" target="_blank">https://on.bcg.com/47LxcEH</a> </li><li>More on Fashion's Next Gen: <a href="https://www...