Not All Growth Is Good—Here's How to Get It Right - The So What from BCG

Justin Manly, BCG’s lead on growth and innovation, explains how businesses can choose the right growth strategy given their aspirations and position in the market. Whether a company is gaining or losing share, in a booming or sluggish industry, profitable growth depends on knowing your starting point. Learn More: Justin Manly: <a href="https://on.bcg.com/4kGYyPH" rel="noopener noreferrer" target="_blank">https://on.bcg.com/4kGYyPH</a> BCG’s Latest Thinking on Growth and Innovation Analytics: <a href="https://on.bcg.com/4kjTEIB" rel="noopener noreferrer" target="_blank">https://on.bcg.com/4kjTEIB</a> BCG’s Latest Thinking on Corporate Finance and Strategy: <a href="https://on.bcg.com/3ZeAMlX" rel="noopener noreferrer" target="_blank">https://on.bcg.com/3ZeAMlX</a> Your Growth Strategy Depends on Your Starting Point: <a href="https://on.bcg.com/43YpzZm" rel="noopener noreferrer" target="_blank">https://on.bcg.com/43YpzZm</a>&...