The Button That Broke the Internet (and Built It Too) - The So What from BCG

The like button is more than a symbol — it’s a case study in how innovation really happens. Martin Reeves, chairman of the BCG Henderson Institute and co-author of Like: The Button That Changed the World, unpacks the messy, social, and often surprising process behind major breakthroughs — and what leaders can learn from it as they navigate the AI era. Learn More:  Martin Reeves: <a href="https://on.bcg.com/4pWlAph" rel="noopener noreferrer" target="_blank">https://on.bcg.com/4pWlAph</a> Like: The Button That Changed the World: <a href="https://www.amazon.com/Like-Button-That-Changed-World/dp/B0D8XM8GZT" rel="noopener noreferrer" target="_blank">https://www.amazon.com/Like-Button-That-Changed-World/dp/B0D8XM8GZT</a> What the Like Button Can Teach Us About Innovation: <a href="https://on.bcg.com/48MmONK" rel="noopener noreferrer" target="_blank">https://on.bcg.com/48MmONK</a> Vote for Georgie Her...