124. Amber Cox - Indiana Fever

124. Amber Cox - Indiana Fever

Published on Aug 13
55:16
Navigating Sports Business
<p class="p1">Amber Cox - COO & GM of the Indiana Fever - stepped into her role at the dawn of the Caitlin Clark era - a moment that's fueled unprecedented growth for both the Fever and the WNBA. But as Amber shares, that surge didn't start with Caitlin; her arrival simply created a powerful "multiplier effect" on momentum that was already building.</p> <p class="p1"> </p> <p class="p1">Timestamps:</p> <p class="p1">2:10 - Amber's career in the WNBA</p> <p class="p1">9:10 - Joining the Fever as Caitlin Clark is drafted </p> <p class="p1">15:45 - Caitlin Clark's multiplier effect</p> <p class="p1">23:20 - Asking players to participate in marketing content </p> <p class="p1">26:00 - Managing 2 roles (COO & GM)</p> <p class="p1">28:20 - The attention on Caitlin Clark</p> <p class="p1">33:05 - The facilities arms race in the WNBA</p> <p class="p1">37:10 - Collaborating with the Pacers</p> <p class="p1">46:50 - Rapid Fire Questions</p> <p class="p1"> </p> <p class="p1"> </p> <p class="p1">F...