Sales Call Prep in the AI Era: Why Research is Non-Negotiable

<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2517440/open_sms">Send us a text</a></p><p>Bill Caskey and Bryan Neale tackle a challenge every sales professional faces: how to properly prepare for sales calls in today&apos;s digital landscape. Sparked by recent conversations with VPs of Sales about their teams going into calls &quot;cold,&quot; Bill and Bryan break down their proven preparation framework that combines traditional research methods with cutting-edge AI tools.</p><p>The guys emphasize that your &quot;lane&quot; as a sales professional is widening—it&apos;s no longer just about conducting meetings, but also about mastering digital research tools. As Bryan warns: &quot;AI won&apos;t replace people that use it and learn it, but the person who competes against you and knows how to use it will beat you.&quot;</p><p>=================================</p><p><b>Is it time to make a BOLD move in your business?</b> If so, download our brand new book, &qu...