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<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2517440/open_sms">Send us a text</a></p><p>In this episode of <em>The Advanced Selling Podcast</em>, Bryan Neale sits down with sales compensation expert Chris Goff, better known across the industry as “<b>The Sales Comp Guy.</b>” With deep experience in sales operations, territory optimization, and comp plan design, Chris brings a rare, holistic perspective to one of the most emotionally charged topics in sales: <b>how sellers get paid.</b></p><p>Together, Bryan and Chris unpack why compensation plans create so much tension, how leaders can design them with clarity and intention, and what great sellers do to <b>maximize their earnings.</b> Chris explains the psychology behind why salespeople often distrust comp plans and why that instinct is actually a sign of a strong seller’s mindset. He also breaks down the essential metrics every rep should analyze on their own, from deal size to win rate, to truly underst...