Rachel Kerr on breaking gender barriers within the ski industry and empowering women to feel more at home in the mountains.

<p>Rachel Kerr trained for 5 years to become a qualified ski instructor with French equivalence. She is an avid cyclist, kite surfer, runner, and one of 3 SheEO’s of the Women’s Mountain Club in Chamonix where she lives. Growing up on the banks of Loch Lomond in the Scottish Highlands, Rachel is no stranger to the great outdoors. </p><p><br/>Despite massive snowfall, the ski industry was hit hard in 2020 with the COVID pandemic putting a halt to global travel and wiping out almost all bookings. For the WMC, supporting the Chamonix valley, and local communities became a top priority. After winning financial help from @thenorthface, Rachel and the team were able to book guides and instructors, confident they could fund activities. </p><p><br/>In this male-dominated industry, Rachel talks to me about the importance of showcasing women’s skills as mountain guides, International Mountain Leaders and ski instructors, and empowering women and girls, in general, to be more confident not just a...