SkinnyDipped: Breezy and Val Griffith. The Flourishing Snack Company That Almost Failed

SkinnyDipped: Breezy and Val Griffith. The Flourishing Snack Company That Almost Failed

Published on Dec 29
1小时24分钟
How I Built This with Guy Raz
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<p>For decades, snack companies believed Americans wanted everything <strong>sweeter</strong>.</p><p>More sugar. More chocolate. More indulgence.</p><p>But what if that assumption was wrong?</p><p>In this episode, a mother-daughter team set out to make a sleeker version of a chocolate almond— and nearly lose everything in the process.</p><p>Val Griffith was a longtime TV producer in Seattle. Her daughter Breezy was bouncing between failing business ideas in Miami and New York. When a family tragedy brought Breezy back home, the two began talking about food, snacking, and why chocolate-covered almonds were always so… overdone.</p><p>Their insight was deceptively simple: <strong>what if you used less sugar, not fake sugar — and a thin coating of chocolate instead of a fat one?&nbsp;</strong></p><p>Turning that idea into SkinnyDipped meant years of failed experiments, dipping almonds by hand, manufacturing out of a converted chicken coop, and demoing almonds one by one.&nbsp;</p><p>When t...
SkinnyDipped: Breezy and Val Griffith. The Flourishing Snack Company That Almost Failed - How I Built This with Guy Raz - 播刻岛