Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name

Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name

Published on Oct 20
1小时33分钟
How I Built This with Guy Raz
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<p>What happens when a charismatic home renovator marries a budding design whiz? You get the billion-dollar powerhouse that is Chip and Joanna Gaines.</p><p>The Gaines’ TV show <em>Fixer Upper</em> became a cultural obsession, turning shiplap and farmhouse sinks into a lifestyle movement that swept America.</p><p>When they walked away from that show at peak popularity, everyone thought they were crazy. Instead, they turned their business Magnolia into a thriving lifestyle brand, which includes a network, retail, restaurants, books, and a magazine. The Silos, their Waco headquarters, became an unlikely tourist destination, drawing millions.</p><p>Chip and Joanna proved that faith, small-town values and authentic storytelling could compete with coastal glitz. And they did it all while raising five kids.&nbsp;&nbsp;</p><p><br></p><p><strong>You’ll learn:</strong></p><ul><li>What Chip and Joanna saw in each other—as business and life partners.</li><li>How a miserable semester in New York s...