Hydro Flask: Travis Rosbach. How a thirsty surfer changed the water bottle industry

<p>What if the idea that changes your life… starts with something as ordinary as being thirsty?</p><p>In 2007, Travis Rosbach walked into a sporting goods store looking for a water bottle—and stumbled onto a problem no one had solved. Plastic, BPA-lined bottles dominated the market. Metal alternatives leaked, dented, or couldn’t keep drinks cold enough.&nbsp;</p><p>Travis’s solution? A double-walled, vacuum-insulated, stainless steel bottle. His expertise? Non-existent.&nbsp;&nbsp;</p><p>This is the improbable story of how Hydro Flask was built—from scavenging metal parts in China, to selling bottles at outdoor markets, to getting into Whole Foods by sheer timing and luck, to a last-minute investor who walked in on the day Travis planned to shut the company down.</p><p>Hydro Flask would go on to become one of the most recognizable and popular bottles in the country.&nbsp;</p><p>This is the story behind it.</p><p><br></p><p><strong>What You'll Learn</strong></p><ul><li>How paying attent...