The ultimate guide to AEO: How to get ChatGPT to recommend your product | Ethan Smith (Graphite)

<p><strong>Ethan Smith</strong> is the CEO of Graphite—the leading SEO growth agency—and my go-to expert on SEO. After 18 years of mastering traditional SEO, Ethan has been at the forefront of what is called AEO: answer engine optimization, or, more simply, getting your product to show up in ChatGPT/Claude/Gemini/Perplexity answers. He’s discovered that ChatGPT traffic converts six times better than Google search—and most companies are completely missing this opportunity.</p><p><strong>In our conversation, we discuss:</strong></p><p>1. His 7-step playbook to rank #1 in ChatGPT</p><p>2. Why ChatGPT traffic converts 6x better than Google</p><p>3. How early-stage startups can win at AEO immediately (unlike with SEO, which takes years)</p><p>4. The three tactics that actually work: landing pages, YouTube videos, and Reddit comments</p><p>5. Why help-center content can suddenly be your highest-ROI investment</p><p>6. The specific Reddit strategy that works (spoiler: be authentic)</p><p>7. W...