Why ChatGPT will be the next big growth channel (and how to capitalize on it) | Brian Balfour (Reforge)

<p><strong>Brian Balfour</strong> is the founder of Reforge, the former VP of Growth at HubSpot, and a student (and teacher) of product growth. Brian has studied every major platform shift—from Facebook to Apple to Google—and he’s spotted a pattern that’s about to repeat with ChatGPT.</p><p><strong>In this conversation, you’ll learn:</strong></p><p>1. The 4-step cycle every platform follows (and why ChatGPT just entered step 2)</p><p>2. Why ChatGPT’s platform launch could be bigger than Facebook’s early platform</p><p>3. The exact signals that ChatGPT will launch a third-party platform within six months</p><p>4. Why you have six months (not years) to make your platform bet</p><p>5. Why companies that don’t integrate with ChatGPT will lose to competitors that do</p><p>6. How Zynga grew to $1B by betting on Facebook’s platform early (before it was obvious)</p><p>7. Why so few companies are actually doing what they need to be doing right now</p><p>—</p><p><strong>Brought to you by:</stron...