超市的诡计(三):到底什么是零售中的“The Moment Of Truth”关键时刻?

超市的诡计(三):到底什么是零售中的“The Moment Of Truth”关键时刻?

Published on Feb 28
03:21
大白早自习:每天5分钟,学知识,练英文
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<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">Part3</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">Retailers and producers talk a lot about the ‘moment of truth’. This is not a philosophical idea, but the point when people standing in the aisle decide to buy something and reach to get it. At the instant coffee section, for example, branded products from the big producers are arranged at eye level while cheaper ones are lower down, along with the supermarket’s own label products.</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">But shelf positioning is fiercely fought over, not just by those trying to sell goods, but also ...