Joe Early: Behind the lenses at Tifosi Optics

Joe Early: Behind the lenses at Tifosi Optics

Published on Sep 19
35:59
The Gravel Ride. A cycling podcast
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<p>This week we sit down with Joe Earley, the driving force behind Tifosi's remarkable success. Earley traces his roots in mountain biking back to college years in Georgia, where the community's vibrant cycling culture exerted a significant influence.</p> <p>Joe describes his early days as a outside rep in the cycling industry alongside his wife which laid crucial groundwork to the founding of Tifosi.  They recognized an opportunity in the world of sunglasses, spurred by the market's demand for cost-effective yet quality options.  The Tifosi brand was established in 2003. </p> <p>Joe describes Tifosi's in-depth attention to the smallest details. Adjustable ear pads, nose pads, innovative ventilation, and photochromic lenses - everything designed with the athlete in mind. They have integrated style with utility in the 'Swank', a lifestyle-looking glass that showcases their commitment to high-quality materials.</p> <p>For gravel cyclists, Earley recommends the fog-resistant, rimless glas...