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When TikTok videos started to go viral on Instagram and Reddit, TikTok turned to professional sound designers to protect their content.<br/><br/>More and more companies are paying to develop a “sonic identity” – a series of sounds, songs, and micro-jingles to help maintain a unified brand.<br/><br/>In this episode, in conjunction with the sound design podcast <a href="https://www.20k.org/episodes/tiktoksboombling"target="_blank" >Twenty Thousand Hertz</a>, we hear the backstory to possibly the most successful audio branding campaigns in history. It’s a tale of guerilla marketing and the power of sonic suggestion.<br/><br/><a href="https://www.planetmoneybook.com/"target="_blank" ><em>Pre-order the Planet Money book</em></a><em>, and get a free gift / </em><a href="https://n.pr/3HlREPz"target="_blank" ><em>Subscribe to Planet Money+</em></a><br/><br/><em>Listen free: </em><a href="http://n.pr/PM-digital"target="_blank" ><em>Apple Podcasts</em></a><em>, </em><a href="https://n.pr...