0:000:00
<p>How do we smell? What role does our sense of smell play in our closest relationships? And how are brands creating scents to keep us coming back for more?</p> <p>In this episode of How We’re Wired, join evolutionary anthropologist Dr Anna Machin as she unpicks the science of smell, from how your sense of smell changes over your lifetime to a visit to a perfumer creating olfactory memories.</p> <p>With special thanks to Duncan Boak, Carl Philpott, and Dawn Goldworm. </p> <p>How We’re Wired is a Fresh Air Production for The Bertarelli Foundation. Follow now so you never miss an episode.</p> <p>https://www.fifthsense.org.uk/</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>