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<p>The market for gustatory pain is surprisingly competitive. Zachary Crockett feels the burn.</p><p> </p><ul><li><strong>SOURCES:</strong><ul><li><a href="https://puckerbuttpeppercompany.com/pages/our-roots">Ed Currie</a>, founder and president of the PuckerButt Pepper Company.</li><li><a href="https://eps.nmsu.edu/faculty/stephanie-walker.html">Stephanie Walker</a>, associate professor and Extension Vegetable Specialist at New Mexico State University</li></ul></li></ul><p> </p><ul><li><strong>RESOURCES:</strong><ul><li>"<a href="https://www.guinnessworldrecords.com/news/2023/10/pepper-x-dethrones-carolina-reaper-as-worlds-hottest-chilli-pepper-759706">Pepper X Dethrones Carolina Reaper as World’s Hottest Chili Pepper</a>," by Sanj Atwal (<i>Guinness World Records, </i>2023).</li><li>"<a href="https://www.theguardian.com/food/2023/nov/07/the-shocking-stupendous-rise-of-superhot-chillies-the-stomach-cramps-can-last-for-14-hours">The Shocking, Stupendous Rise of Superhot Chillies: ‘The ...