109. Billboards

109. Billboards

Published on Oct 6
22分钟
The Economics of Everyday Things
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<p>The world’s oldest advertising medium has reconfigured itself for the digital age. Zachary Crockett looks up.</p><p> </p><ul><li><strong>SOURCES:</strong><ul><li><a href="https://www.linkedin.com/in/annabager/">Anna Bager</a>, president and C.E.O. of the Out-of-Home Advertising Association of America.</li><li><a href="https://www.linkedin.com/in/danlevi/details/experience/">Dan Levi</a>, chief marketing officer at Clear Channel Outdoor.</li></ul></li></ul><p> </p><ul><li><strong>RESOURCES:</strong><ul><li>"<a href="https://magnaglobal.com/advertising-proves-resilient-amidst-economic-uncertainty/">Advertising Proves Resilient Amidst Economic Uncertainty,</a>" (<i>Magna Global</i>, 2025).</li><li>"<a href="https://investor.clearchannel.com/news/detail/529/clear-channel-outdoor-holdings-inc-reports-results-for-the-first-quarter-of-2025">Clear Channel Outdoor Holdings, Inc. Reports Results for the First Quarter of 2025</a>," (<i>Clear Channel Investor Relations</i>, 2025).</li><li>"<a h...