Environmentally-friendly entrepreneurship and the future of direct-to-consumer with Sarah Paiji Yoo

<p>Abadesi is joined on this episode by <a href="https://twitter.com/spaiji">Sarah Paiji Yoo</a>. She is the founder of <a href="https://www.blueland.com/">Blueland</a>, a direct-to-consumer company that sells environmentally-friendly cleaning supplies. She formerly founded and sold Snapette, a mobile platform for local platform shopping.</p><p>In this episode they talk about...</p><h2>Her extensive entrepreneurial journey</h2><blockquote><p>“We ended up launching one business per year for the next four years, which was crazy.”</p></blockquote><p>Sarah was a successful founder before she started Blueland. When she first switched from a Blackberry to an iPhone, she realized the power of the platform and launched a company called Snapette, which she later sold. Later, she started a startup studio and churned out a number of different direct-to-consumer businesses in a variety of spaces: luxury footwear, beauty, fashion, and even coffee.</p><h2>How she convinced investors of the promise o...