How To Ship Work That Matters with Basecamp’s Ryan Singer

<p>On this episode Abadesi talks to Ryan Singer, head of Product Strategy at Basecamp, where he’s worked for 16 years, ever since 2003. He is the author of <a href="https://www.producthunt.com/posts/shape-up"><i>Shape Up: Stop Running in Circles and Ship Work That Matters</i></a>. You can read the book for free online.</p><p>In this episode they talk about...</p><h2>How Basecamp cultivates their unique company culture</h2><blockquote><p>“If you think something is going to work, then go make it and let’s look at what you made in two or three days or a week. If you can’t make anything yet that works, maybe it’s not real and not ready yet. Don’t make me a big document about how it’s going to work — let’s make a prototype and click on it and see if it’s going to work.”</p></blockquote><p>Ryan says that he was initially a UI designer and got into programming after joining Basecamp. He was at what was then called 37signals when Ruby on Rails was being created. He talks about the culture of s...