The Way Up, Episode 2 - Rustler Hat Co. with Alex Samuels

<p><em>Note: This is the second in a series of episodes of The Way Up, a new video series from Square highlighting the real stories of grit, vision, growth, and heart behind some of America’s most innovative local businesses. </em></p><p>She opened a custom hat shop in Nashville… while eight months pregnant.</p><p>In this episode of The Way Up, Guy Raz sits down with Alex Samuels, founder of Rustler Hat Co., to talk about how a disappointing shopping experience turned into a thriving business rooted in storytelling, craft, and community.</p><p>Alex shares how she went from real estate deals to designing custom hats, balancing motherhood, managing explosive growth, and creating unforgettable experiences, one hat at a time.</p><p><strong>Video Links:</strong></p><ul><li>Watch the full series&nbsp;<a href="https://squareup.com/us/en/the-bottom-line/series/the-way-up" rel="noopener noreferrer" target="_blank">here</a></li><li>Check out the episode page&nbsp;<a href="https://squareup.com/us...