20Growth: How to Build a Paid Marketing Machine: ROAS (Return on Ad Spend) 101 | The Rise of User Generated Content and How to Use It | TikTok Ads: Expectations vs. Reality | Hiring for Growth: When and Who with Sandy Diao

<p dir="ltr">Sandy Diao is one of the most exceptional growth leaders of the last decade. Sandy has scaled products to over 200M+ users and led growth teams at Descript, Meta and Pinterest. She is also a prolific writer all on things growth here. </p> <p dir="ltr">AGENDA: </p> <p dir="ltr">03:59 Biggest Growth Lessons from Pinterest</p> <p dir="ltr">08:01 What is a Good vs a Bad Growth Hypothesis</p> <p dir="ltr">11:11 Common Mistakes in Growth Strategies</p> <p dir="ltr">14:57 Channel Fit: When You Have It & What To Do</p> <p dir="ltr">25:43 Return on Ad Spend (ROAS) 101: How to Build a Paid Marketing Machine</p> <p dir="ltr">30:08 How to Do SEO and Long-Term Growth Investments</p> <p dir="ltr">33:22 Doubling Down on Successful Channels</p> <p dir="ltr">36:31 The Unchanging Foundations of SEO</p> <p dir="ltr">37:52 Generative AI Engines vs. Traditional Search Engines</p> <p dir="ltr">41:12 Paid Marketing Channels: What's Overrated?</p> <p dir="ltr">43:42 The Rise of User-Generated Con...