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<p class="MsoNormal"><span style= "font-size: 14.0pt; line-height: 107%; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-language: EN-GB;"> I am delighted to speak with Dr Erin Prior in this episode. Erin is a Chartered Sport and Exercise Psychologist working across a range of sports. Erin has her own sport psychology consultancy practice working with a wide range of athletes, coaches, and parents to enhance their psychological approach to their sport. She has worked with a variety of sporting organisations including the FA, The Wheelchair Football Association, Swim England, West Bromwich Albion, Aston Villa FC, and Leicestershire and Rutland Sport. Erin has also worked as a consultant for various universities including Warwick University, Coventry University, and Birmingham City University.<br /> <br /> Erin is also a Lecturer in Psychology at Loughborough University. Her research fo...