105 | The Performance Paradox: Redefining Success in Climbing and Life w/ AMGA Guide Kevin Heinrich

<p>In his earlier years, Kevin dedicated his life to the craft of climbing. He lived in a van, chased adventure across the globe, and devoted every ounce of his energy to the pursuit of performance. During that chapter, he climbed up to 5.13b, established several major first ascents, and ticked over fifteen hundred routes. Climbing wasn’t just something Kevin did — it was who he was. His identity was built around his achievements, his grades, and his ever-growing tick list… until one day, everything changed. After successfully rope-soloing Freerider on El Cap, a dream that would represent the pinnacle of accomplishment for many, Kevin found himself not elated — but empty. Confused. Frustrated. Wondering what it all meant. That moment became a turning point — a quiet reckoning that forced him to question why he climbed in the first place. It was from that reflection that a new path emerged. Today, Kevin is an AMGA-Certified Rock Guide and co-owner of Vertical Pursuits, a guiding service...