The Good and Bad of Choosing Measurements - Traps and Opportunities of Measuring What Matters

<p>In this episode, I dive into the management mantra that "what is measured is managed" and explain why this simple assertion often leads to a complex trap. We discuss why the act of measuring team productivity is never neutral—it's an intervention that immediately changes behavior, often resulting in unintended consequences like gaming the metrics. We'll explore how to collaborate with your team to find measurements that truly drive desired behaviors.</p><ul><li>Understand why the phrase "what is measured is managed" means that <strong>measuring something triggers management</strong> of that thing, in varying degrees.</li><li>Learn why the act of measuring something is an intervention, especially when done with the intent of turning it into a target (e.g., increasing PRs or decreasing bugs), and how this action is shown to change behaviors around the thing being measured.</li><li>Discover how measurement can lead to unintended consequences, such as when tracking velocity via story po...