Claudia Sulewski on Her Viral Self-Care Brand Cyklar, Early YouTube Fame & The Secrets of her Summer Skincare Routine

<p>This week on <em>Breaking Beauty Podcast</em>, we’re joined by content creator, actress, and beauty entrepreneur <strong>Claudia Sulewski</strong>. Claudia got her start on YouTube at just 13 years old under the handle <strong>“BeyondBeautyStar,”</strong> becoming one of the OG beauty influencers online. Fast-forward to now, she’s grown her community to nearly <strong>6 million followers</strong>, starred in indie films, Apple TV+’s <em>Shrinking</em> and launched her own <strong>body care brand</strong>, <strong>CYKLAR</strong>.</p><p>We’re talking all about Claudia’s beauty journey—from growing up in the Midwest and landing a major hosting gig with <strong>Teen Vogue</strong>, to navigating content creation in 2025 and launching one of the sexiest<strong> self-care brands</strong> on the market.</p><p><strong>In this episode, we cover:</strong></p><ul><li>Claudia Sulewski’s early start as a beauty YouTuber and how her content has evolved from I was blue eye shadow tutorials to hom...