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<p>Welcome to the new episode that takes a deep dive into the strategic triumph of Chinese new energy vehicle brand ROX Motor in the challenging Middle Eastern luxury market. Discover how they navigated intense competition and built a significant presence in a region traditionally dominated by established luxury car brands, leading to over 10,000 global deliveries by April 2025, with the Middle East and Central Asia accounting for more than 60% of sales.</p><ul> <li><strong>Strategic "Blue Ocean" Approach:</strong> Instead of competing in the crowded domestic Chinese or "red ocean" Southeast Asian markets, <strong>ROX Motor strategically chose the Middle East</strong> to find a unique market or "另辟蓝海" as a survival strategy amidst a wave of car company failures in China.</li> <li><strong>Targeting the High-End:</strong> ROX positioned their only mass-produced model, the ROX 01, as an <strong>"all-terrain luxury SUV"</strong> to anchor themselves to the high-end demand prevalent in th...