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<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/921988/open_sms">Send us a text</a></p><p>This week marks the final stages of the latest Esports World Cup in Riyadh, Saudi Arabia. And with a prize pot of more than $70 million, it’s becoming very big business. The global market is projected to surge from $2.09 billion in 2024 to about $9.54 billion by 2034. The biggest market? China.</p><p>So what’s driving this growth and just how big could this latest tale of sporting success really get?</p><p>To find out, on this episode of The Agenda, Juliet Mann speaks to <b>Chester King, Founder & President, British Esports, Professor Tom Cannon, Expert on sports' finance and economics at the University of Liverpool and Jake Trotman, long time gamer and Teaching Fellow at The University of Salford.</b></p>